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A dark room with large screens brightly projecting a woman in a white dress surrounded by flowers onto the walls and floor to create an immersive experience
Stills from immersive film, courtesy of Grand Palais Immersif, inspired by Alphonse Mucha, © Mucha Trust, courtesy of the Mucha Foundation

Opening Celebration – Eternally New: The Art Nouveau World of Alphonse Mucha

Oct 19, 2024 7:00 pm 11:00 pm

The first in the US, and the only in Virginia!

Be among the first to experience Eternally New: The Art Nouveau World of Alphonse Mucha, an original new exhibition with works on loan from the Virginia Museum of Fine Arts along with the U.S. debut of an immersive art experience from the Grand Palais Immersif in Paris.

The Taubman Museum of Art is the first museum outside of Europe to showcase the immersive, kicking off an American tour.

The Opening Celebration is your opportunity to enjoy the splendor of an exhibition opening featuring masterworks by Alphonse Mucha, one of the most celebrated and influential artists of the 20th century.

Known as the father of Art Nouveau, or “new art,” an international style of art and architecture that exploded in Paris at the turn of the 20th-century, Mucha’s work went on to influence the likes of the Grateful Dead and even manga artists of today.

Featuring live music, drinks, open galleries, performances, red carpet photo opps, selfie and sketching stations, and much more, this is an evening you don’t want to miss!

These Opening Celebrations always sell out in advance. Get your tickets today!

Street Party: 7-9 pm
Open Galleries: 8-11 pm

Advance Tickets: $25 Members | $30 General Public
Day of Tickets: $35
*Includes 1 drink ticket

Want to party like a VIP?

Purchase a VIP ticket for special access to a VIP lounge and outdoor balcony with heavy hors d’oeuvre, open bar, and live music. You’ll also enjoy a small group guided tour of the galleries with exhibition curators and organizers. VIP tickets are $250 each.

Want to take advantage of the Member pricing? Join today, and you’ll also get a number of other benefits like unlimited free admission to Eternally New, invitations to Member-exclusive events, discounts on classes, free reciprocal membership at select museums, and more.

The exhibition Eternally New: The Art Nouveau World of Alphonse Mucha is organized by the Taubman Museum of Art in collaboration with the Virginia Museum of Fine Arts. The immersive experience is organized by the Grand Palais Immersif and Mucha Foundation. TechnicoFlor is responsible for the creation of the olfactory experience.

Alphonse Mucha (Czech, active in France, 1860–1939), Les Maîtres de l'affiche, Volume 4, 1895-1900 book, lithography and letterpress, Virginia Museum of Fine Arts, Richmond. Margaret R. u0026 Robert M. Freeman Library and Special Collections, L2024.6, Photo: David Stover, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939), Les Maîtres de l’affiche, Volume 4, 1895-1900 book, lithography and letterpress, Virginia Museum of Fine Arts, Richmond. Margaret R. u0026 Robert M. Freeman Library and Special Collections, L2024.6, Photo: David Stover, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939), Salome from L'estampe Moderne, 1897 poster, Virginia Museum of Fine Arts, Richmond. Margaret R. u0026 Robert M. Freeman Library and Special Collections, L2024.9, photo: Sandra Sellars, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939), Salome from L’estampe Moderne, 1897 poster, Virginia Museum of Fine Arts, Richmond. Margaret R. u0026 Robert M. Freeman Library and Special Collections, L2024.9, photo: Sandra Sellars, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, 1860-1939), Rêverie, 1898, color lithograph, © Mucha Trust, courtesy of the Mucha Foundation

Alphonse Mucha (Czech, 1860-1939), Rêverie, 1898, color lithograph, © Mucha Trust, courtesy of the Mucha Foundation

Still from immersive film, courtesy of Grand Palais Immersif, inspired by Alphonse Mucha, © Mucha Trust, courtesy of the Mucha Foundation

Still from immersive film, courtesy of Grand Palais Immersif, inspired by Alphonse Mucha, © Mucha Trust, courtesy of the Mucha Foundation

Alphonse Mucha (Czech, active in France, 1860–1939), Lady with daisy (Femme à Marguerite), 1898-1900, cotton velveteen, 27⅝”H x 30 5/16”W, 70.17 cm x 76.99 cm, Virginia Museum of Fine Arts, Richmond. Swenson Art Nouveau Fund, 2008.37, Photo: Katherine Wetzel, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939), Lady with daisy (Femme à Marguerite), 1898-1900, cotton velveteen, 27⅝”H x 30 5/16”W, 70.17 cm x 76.99 cm, Virginia Museum of Fine Arts, Richmond. Swenson Art Nouveau Fund, 2008.37, Photo: Katherine Wetzel, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939) and Émile Pinédo, founder, (French, 1840–1916), Nature, ca. 1900, bronze, gilding, silver, marble, 27¼”H × 11”W × 12”D, 69.22 cm × 27.94 cm × 30.48 cm, signed on proper right side Mucha; founder's seal on proper left side Bronze Garanti Au Titre PARIS, Virginia Museum of Fine Arts, Richmond. Sydney and Frances Lewis Art Nouveau Fund, 72.13, Photo: Travis Fullerton, © Virginia Museum of Fine Arts

Alphonse Mucha (Czech, active in France, 1860–1939) and Émile Pinédo, founder, (French, 1840–1916), Nature, ca. 1900, bronze, gilding, silver, marble, 27¼”H × 11”W × 12”D, 69.22 cm × 27.94 cm × 30.48 cm, signed on proper right side Mucha; founder’s seal on proper left side Bronze Garanti Au Titre PARIS, Virginia Museum of Fine Arts, Richmond. Sydney and Frances Lewis Art Nouveau Fund, 72.13, Photo: Travis Fullerton, © Virginia Museum of Fine Arts

Alton Kelley (American, 1940-2008), Grateful Dead Live:

Alton Kelley (American, 1940-2008), Grateful Dead Live: “Skull and Roses”, 1971, cardboard record sleeve, © “Grateful Dead: Live” album cover used with permission of Rhino Entertainment Company, courtesy of the Mucha Foundation

Joe Quesada (American, born 1962), Ninjak #3, 1994, comic book, © Artwork by Joe Quesada, Ninjak is a registred trademark of Valiant Entertainment LLC, courtesy of the Mucha Foundation

Joe Quesada (American, born 1962), Ninjak #3, 1994, comic book, © Artwork by Joe Quesada, Ninjak is a registred trademark of Valiant Entertainment LLC, courtesy of the Mucha Foundation

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